Data-driven marketing for women who are growing something.
I'm Tessa. 12+ years building marketing and growth systems that are measured, modelled, and tied to revenue.
Let's work together→What I do
Marketing run on data.
Every campaign, automation, and AI workflow I build is wired to measurement: attribution, cohort behaviour, LTV, and clear reporting. Strategy is the opinion; data is what makes it true.
CRM Integration
Clean builds, smart segmentation, and automations that actually work for your team and your sales process.
AI-Powered Marketing
Integrating AI tools into real workflows, content production, reporting, personalisation, and lead scoring.
Paid Media & Analytics
Multi-platform campaign management with data-led optimisation and clear, analytical reporting.
Marketing Automation
Email sequences, onboarding journeys, and retention strategies designed to convert and keep customers.
About
My why.
12+ years in digital marketing across Shanghai, London, and Auckland. Global agency experience, eight-figure media budgets, and a relentless bias toward what the numbers actually say.
I also understand how to embed and leverage AI in key business operational functions , not as a buzzword, but as a practical layer across reporting, content, personalisation, and the systems that keep a business running.
I'm a feminist. The thread through my career is working with and for women, because seeing women succeed is what genuinely drives me. That's where my passion is, and that's the work I want to keep doing.
The toolkit
Selected work · 2012 to Now
Twelve years, three cities.
Shanghai → London → Auckland. Agency-side, in-house, and on the front line. Bachelor of Commerce, Marketing Management.
- 01
Digital Marketing Manager
re:ampd by Marisa Fong · Contract · Auckland
Joined pre-launch to shape the brand, positioning, and full go-to-market for Marisa Fong's new business coaching platform and community, while also building out Marisa's personal brand. Built the marketing engine, including AI integration, CRM, automation, and performance campaigns, and shipped a dedicated app for members. Secured a partnership with Westpac, one of NZ's major banks, and am currently helping it grow into one of NZ's leading business coaching platforms.
Mar 2024 – Present - 02
Marketing Director
Hackstons · London (Remote)
Brought in before launch to build the brand and growth strategy. Owned go-to-market, paid media across Meta and Google, CRM, and full-funnel campaigns. Recruited and led a marketing team across SEO, design, and organic social, driving £1M/month in new business and supporting a 12-person sales team.
Jun 2021 – Aug 2023 - 03
Crisis Line Support Worker
National Collective of Independent Women's Refuges · NZ
Provided frontline support to women and families in crisis alongside my marketing career. This role sits at the centre of who I am.
2021 · 8 months - 04
Account Director
KAU Media Group · London
One of three founding team members who helped build KMG from launch into one of the UK's fastest-growing performance agencies (30+ staff, Google's Agency of the Year). Managed and coached a team of 4 Account Managers while directing strategy for the top 10 highest-value accounts across paid search, social, and display, with 90% client retention.
2016 – 2020 - 05
Senior Digital Account Manager
ReachLocal · London
Managed digital advertising campaigns for a diverse client base at a global performance marketing platform, developing deep expertise in paid media and local search.
Jan 2014 – Dec 2015 - 06
Digital Marketing & Strategy
Web2Asia · Shanghai, China
Part of the business development team at one of China's leading digital agencies, working with global brands including M&S, Calvin Klein, Speedo, and Starbucks on China market entry.
Oct 2012 – Nov 2013